The Breakdown: Where the Millions are Going
KCB Group CEO Paul Russo presented the sponsorship cheque to Sports Principal Secretary Elijah Mwangi in Nairobi, outlining a strategic distribution of funds aimed at logistics, talent, and brand visibility.
Logistics & Preparation: KSh 100 million is allocated directly to the Safari Rally Kenya organizers to ensure the grueling 350km course meets strict FIA standards.
The Racing Elite: KSh 28.5 million will support five KCB-sponsored drivers, including African champion Karan Patel, Nikhil Sachania, and Rwanda’s Queen Kalimpinya.
Fan Experience & Marketing: The remaining funds are dedicated to the “Revvvisha na KCB” campaign, VIP hospitality, and marketing activations designed to bring the Naivasha magic to millions of fans.
2. Sustainability: Racing for a Greener Planet
In 2026, the roar of the engines is being matched by a commitment to the environment. KCB has integrated its sustainability agenda directly into the rally’s DNA.
Tree Planting: The bank aims to plant and nurture 5,000 trees during this year’s event, contributing to the national goal of 15 billion trees by 2032.
Youth Engagement: More than 60 high schools will participate in a “Green Debate” series, using the rally’s platform to discuss climate action and environmental conservation.
3. The Naivasha Shift: 2026 Regulations
The 2026 edition features a significant change in format to align with new FIA sporting regulations.
Base of Operations: The four-day event will be entirely based in Naivasha, departing from the traditional ceremonial flag-off in Nairobi to optimize crew working hours and reduce liaison distances.
The Route: Drivers will tackle a total competitive distance of 350.02 kilometers, featuring the iconic dust, mud, and wildlife backdrops that make the Safari the toughest round on the WRC calendar.
