The KSh 18 million sponsorship by Mozzart Bet for three NSL clubs is certainly welcome—but it brings with it expectations, challenges, and a spotlight on accountability. The Star
Clubs like 3K FC, Migori Youth, and Kisumu All Stars will not only need to invest the backing wisely—on player salaries, travel, kits, and branding—but they’ll also be judged on performance. For many, this sponsorship means stepping up both on and off the pitch. The Star
Branding obligations such as Mozzart-branded jerseys and visibility at venues bring both visibility and cost. Clubs will be under pressure to deliver value—not just in match results, but in fan engagement, organized facilities, and professionalism. Players will expect better conditions; fans will expect better performances.
It’s also a test of whether other sponsors will follow suit. The NSL has long operated in financial precarity. If this deal leads to visible success, the league may attract more investment, allowing other clubs to emerge from the margins.
